Marshall Artist Parka
Franklin and marshall knitwear
Humor shirt
Minimin Jeans

With the mass of Vintage shops growing in Shoreditch we have decided to eat our words and introduce our American Vintage collection to our Spitalfields store.
We arnt exactly jumping on the band wagon by getting 3 year old sweatshirts and selling them for 60 quid and calling them vintage.
We have sent out our army of visionary stylists to hand pick some of the most iconic Vintage brands which sit along perfectly with our current brand list.
We have a massive range of  Ralph Lauren amazing oxford shirts, classic polos, and sweatshirts starting from just £20.
Along side it we have vintage Adidas, Puma and Nike sweatshirts, but my personal favorite is the amazing thick knitted Christmas jumpers from brands such as Abercrombie and Fitch.
So ok we might be giving in to the spirit of Shoreditch but we have some sick brands at some seriously good prices.

American Vintage Collection is now available in our Spitalfields branch
58 Commerical Street, E1 6LT  - 020 7247 8242

ThreadsTV and Therapy have teamed up again to create another sick Autumn look. Combining sports heritage using Fila vintage puffa jacket and then placing it with the all English heritage look with corduroy and an oxford stripe shirt.
Check out the look. 

 

 

With the Indian Summer a distant memory, its time to embrace the cold and start dressing like the colours of leaves - burnt oranges and forest greens.
Last week we teamed up with ThreadsTV to the shoot the best Autumn look.


Marshall Artist nautical jacket - £190
Marshall Artist Hunting shirt - £80
Minimum Elton chinos - £65
Paolo Vandini Guard boots - £80

A year on from the opening of our Spitalfields store we have decided to move on with the times and have a bit of a rebrand. 

I would like to welcome you to our new brand G-Star raw. Ditchin' the heavily branded tees for something slightly more rugged, manly and fashionable. G-Star is going to be making a massive stamp on us this season. With director/actor/artist Vincent Gallo fronting their menswear campaign you know G-Star are trying to make it big with the edgier kids. 

It’s that time of year again; when we finally get to start layering on the hefty fabrics we’ve been looking forward to. Soft cashmere's, rugid tweeds, and  velvetty corduroys.

Brands such as Marshall Artist and Minimum have hit us with alot of corduroy this winter. From full cord trousers to subtle elbow pads it features everywhere this season, and we need to embrace our love for the heritage farmer style. Lots of burgundy's and forest green are around too, which really finishes off that smart winter look. so get your grampa-esque look on.

With the boy band coming back, Encore can only compare themselves to JLS. Apart from Pierre Joseph, Cairo Woodwood and Mark Asari wite and produce their own music. Check out the best new boy band performing in our Spitalfields Store for Threads TV

You may have notised we have been shouting about ThreadsTV on twitter and facebook these last few months. If you dont know threadstv it is a new online tv show representing fashion street trends around the UK. Also it hits on how art and music influences street style. Now check it out as you can see the band Encore try on some clothes in our spitalfields store, and dont forget all the live sessions filmed in store!!

Threads TV - Episode 1 from ThreadsTV on Vimeo.

Here at Therapy we have been working very closely with the guys over at Canterbury. We decided to join forces and throw a bloggers party in our Spitalfields store (58 Commercial Street) to help launch the brand into a whirl of shout outs on twitter and blogs.

After a very busy day of running around manic, and drinking way to many beers, setting up gift bags, and making a beautiful display of hummingbird bakery cupcakes next to the free bar. It was time to finally open the shop ready to get the bloggers of London in to see what we were all about.

 

 

Adidas have officially released the 2011 version of the Micropacer running shoe - this time round using Gore-Tex.

For those of you who are unaware of what Gore-Tex is you can read about it like i did on wikipedia but its far to boring and complicated for my little head. So basically Gore-Tex is a waterproof/breathable fabric and is all about high proformance.

All the seams our taped on this incredible running masterpiece - matching the taped 3 stripes branding.

 

Eleven Paris Fall - Winter 2011 from eleven paris on Vimeo.

I'm sure you have noticed the shelves being filled with chinos this season. Its scary to finally step away from the skinny jean and get into something a bit more light and summery. 

DWA were formed in 2008 a five piece experimental band based in South London. They interpret our unique cultural movement through an eerie kaleidoscope of sound and anxious lyricism.
With their debut single "6174" being an underground success with flattering reviews from The Guardian, Sunday Times,  and Dazed and Confused. They have had time to hone their sound and are ready to release their EP "Overcast up. Concrete Down" on the 4th of July 2011 with new East London underground label DEAD AT 27.
Therapy was asked to style the boys and attend the shoot for their EP.

Its been a pretty British week with the Queens birthday, St George's day and now the Royal Wedding round the corner we here at Therapy have been hanging out our Union Jacks and celebrating all things British.

Presenting you one of the most English brands around we start you off with Hunter. 

Established in 1856, the brand hit it big when they were commissioned by the English war officer to construct a suitable boot for the conditions in the flooded trenches. When WWII came round Hunter stepped up to create that ultimate boot for the soldiers once again. The most important year for Hunter was 1955 when quite possible the greatest Wellington ever created and it definitely up there with the most iconic piece of footwear ever made, so in ’55 the original tall hunter was born and has been their best seller to this day. 

In 1977 having supplied wellies to the Royal households, Hunter was awarded a Royal warrant from HRH The Duke of Edinburgh, this was then followed in 1986 by a royal warrant from HM The Queen providing great recognition for their work keeping some very important feet dry.

These day everyone who is anyone has been spotted wearing a pair of Hunters, especially now festivals have become bloody popular they are a necessity to have. Since they have been seen on the likes of Kate Moss and other fashion kids. They have mastered that market by doing collaborations with Jack Wills, Cowshed, and more recently Jimmy Choo. 

Religion

Founded in the early 90’s Religion firmly rooted itself to early club culture; when music was chemically inspired and beliefs were publicly expressed on statement tees. Initially developed as a niche t-shirt range, Religion’s blend of anarchic graphics and commercial attributes has pushed the brand to the forefront of the fashion and media spotlight. It’s ‘no fear policy’ of experimenting with design techniques, washes and trends has given the brand its diverse appeal; distressed garments with a rock star edge.

Fancy yourself a model?

Canterbury are looking for two boys and one girl to model for the AW11 AND SS12 look books. 

With shoots taking place in the end of June, the lucky winners will also be grabbing £300 worth of Canterbury gear each.

All you need to do is send your

Introducing Eleven Paris. Originated in Paris this brand has hit us big time with there oversized tees, checked shirts and the shorts and blazer suits in a range of pastels. We are a massive fan of em. With the brands slogan - “life is a joke” they know not to take themselves to fucking seriously.  Although Scandinavian street wear lays prominent in today’s market, Eleven Paris sits perfectly comfortable beside it. We’re really excited about this one.

Tess

It may be slightly controversial calling a child an accessorie but with more and more of our favorite brands introducing kids lines, Parents are hitting the store to match their kids to their threads. 

Man Like Me.

check them.....


watch their video here

From New Zealand grassroots to the global sporting age, Canterbury are making the finest rugby gear in the world. Tough, durable and made for life.
In 1904 deep in the South Island in Canterbury three pioneers - John Lane, Pringle Walker and Alfred Rudkin began making high performance clothing, Clothes which were worn by the Anzacs in World War I.
After the success in battle this impressed one of the worlds best rugby teams - All blacks and they insisted their kit was made by Canterbury.

Last summer was when i first walked into the Humor showroom, with barely any knowledge of the brand i was struck by the bright colours and patterns over from the far corner in a converted warehouse.
From that moment it was love at first sight.
Aimed at out slightly younger audience due to the edginess of the brand these guys are already a success in both our East End stores. The brand claim to be in sync with the facebook generation - laid back and over the edge.

The essence of Humor would be - sampling, silhouette and a confident international style.
But on the other hand this young Danish brand can't be labeled so easily. Its obvious they take their inspiration from electro music right down to the ever changing style from the kids on the streets The scene is set for a high degree of personal interpretation.

Humor describes themselves like lego - providing you with the bikes that allows one to create one's own identity thus never becoming boring, grey or predictable.

Minimum was founded back in 1997 in Denmark. Minimum design is for the young and progressive customer with a twisted scent of Scandinavian coolness. There collections have a unique design profile, making them the missing link between between denim and high profile brands.

We are seriously loving Scandinavian brands at the moment, with a list longer than my little black book of all the labels that will be filling Therapy you need to check out our Scando brands. This SS11 watch out for Gram, Cheap Monday, Humor, and Happy socks, WeSC to name a few.


be sure to check out Minimums SS11 collection which is online now.

After spending the day making goodie bags filling them up with tshirts, beers, stickers, sweets, masks, condoms, magazines, shoe laces and frisbees (thanks to all our favourite brands)

It was time to kick off the party, art was hung, tunes were being blasted out, and the scent of mulled wine filled our store.

was a great night, and a big thanks to everyone that stopped by.

stay tuned for the next in store party.

All Day - is the title of the new album from my favorite DJ of all time.... Girl Talk.
Mixing every tune possible from Willow Smith, to Supergrass, to Black Sabbath, to Miley Cyrus, to Ludacris! This site has the mash up break down so you can identify every track playing.
His best album yet!


http://www.mashupbreakdown.com/

If you wernt cool enough to attend our launch party, then you might be in luck. Therapy invite you to attend our Spitalfields store christmas party.
I think at Therapy we like any excuse for a party, if it be the world cup, summer - we do love our pimms, and now its our favorite time of year - Christmas.
So if you get your asses down to 58 commercial street on either the 9th or the 12th December, expect free goodie bags filled with little treasures, free mulled wine/cider, free hot chocolate, and tons of free alcohol  to give away, throughout both days we got some sick DJs spinnin tunes, and we have the East london duo Dead at 27 playing some tunes.
We are also proud to launch are art display, we are all for one with helping out the kids, so we have offered our wall space to local artists for a place to sell their art.
So come down and meet some of the artists, get drunk, listen to tunes, and check out some of the best menswear brands on the market.

If you are interested in selling your art (all cash goes to you we arnt trying to make money out yah) then please email me tess@designertherapy.com

so lets hope to see you all there

58 commercial street, E1 6LT
020 7377 1838
sales@designertherapy.com

Last time I remember it was cool to like Star Wars was when The Phantom Menace was released in 1999 on Playstation, now nearly 10 years later they have done it again when hitting up one of the coolest brands of our time Adidas, to form one of the greatest collaborations yet. 

On the Adidas site when describing the Conductors they said “Evil has never looked so cool” but to be honest, it has. Who ever wanted to be the good guy running around being a little pussy trying to get the girl and save the world? It was always way cooler to be the crazy one just blowing shit up, and also check out all the characters outfits and shit. Example Darth Maul he was sooo the coolest character (maybe it was just me being a kid and my favourite colour being red, I just loved his lightsaber.)

When checking out this seasons collections the trainers are always the sickest part. I feel they can go to extremes without making them to cringey.

Kicking off today is Moniker - an international art fair that brings London an alternative to the familiar gring of the art fair this season. Breaking from the traditional format, Mokiner highlights the work of a generation of artists often overlooked in British mainstream fairs, though wildely acclaimed by museums and established art institutes around the world. 

Alright now living in Shoreditch everyone rides a bloody bike, and i always get Phil on my back as i cycle to work on my Pashley tube rider with a brooks seat he is constantly calling me a shoreditch twat. But finally my cycling is doing something good and on Sunday we went down to check out the Sky Ride London. 

Finally open and ready for Business.

Thursday was a massive day for us here at Therapy as you all may have known it was the launch of our brand new Spitalfields store at 58 Commercial Street.

When i was 15 my uncle, an Art Director took me to East London for the first time which was  his attempt to get me into photography and apreciate the creative side of London. We walked the dirty street of Hackney, and photographed everything and anything that i thought might make an interesting picture. This was the day i first learnt about street art, he pointed out pieces from Banksy, Sickboy, Faile and Eine.

This is the collaborative photographic exhibition from music video/advert director Huse Monfaradi you might have spotted his videos such the Arctic monkeys video brainstorm and the cadbury egg advert where that fuck off big giant egg squashes a car, well he has teamed up with one of my favourite photographers at the moment Dan wilton hes done a shit load of stuff for vice, and also shot magazines such as double, 'sup and Vice.

 As the boys spent  last Thursday checking out the delivery of DSQUARED2 up north i was sent to the opening party for WeSC (WeAretheSuperlativeConspiracy) new store on Neal Street, covent garden.

Tons of free drinks and some great bands and i thought it would be ok to take up the offer and check out what our new brand (coming soon) is all about.

We show up at around 7.30 and theres a stack of skateboards outside, surrounded by tattooed boys with jeans half way down their ass. The bands were really good, think n.e.r.d with girl backing singers, and they were well good.

After about four glasses of vodka and orange we checked out some of the gear, blew up balloons and listened to some bands.

Me not actually knowing much about the company apart from seeing every kid in east london with WeSC stamped on the side of their headphones, i was surprised to see how much clothes they do.

After doing a bit of cheeky research on their website i was then to discover they actually started off making clothes - "life after skate" a more developed style targeting people both within and outside of the skateboarding community. 

They got a great range of check shirts, and graphic tees, but i really liked the jeans, looks like they mastered everything from baggy skater type jeans, to skinny they even got a great range of chinos.

If your thinking of things to do this weekend you need to check out 1234 festival in Shoreditch park. 

I'm waiting around our middlesex store with Therapys buyer Phil,  fashionable late in walks Ashley Marc Hovelle - The face behind the upcoming brand AMH.

Ok so you might look like your about to take part in the Oxford vs Cambridge boat race but here at designer therapy that’s what we are going for this summer.

Chinos

This is going to be one item your see a lot this summer, these lightweight trousers make you feel like your old lecturer. But these are seriously making a come back but make sure you do them right. We have a selection for you at Designer Therapy photographed we have the Hilfiger Denim chino shorts which are going to be perfect for summer they are slim fit and feature an embroidered logo on the back. We also have the full length version in store.

 

Shirts

A slim fit full-buttoned shirt is a must this summer, now we got quite the selection from pastel colours, check, stripes and to denim. One of my favourites this season (which is very hard to pick) is the Polo Jean Company available in two colours white (photographed) and a very pale pink. This well made shirt features a front pocket on the chest and is thick enough so you wont see your nipples when it starts to get nippy. To achieve the look on a lovely summer day roll the sleeves up but don’t be lazy and fold em properly. 

Hats

Caps were for when you were fifteen and ran around on the estates. Now Trilbys are for the summer, spotted on every art student around they must still cool. So now its summer we go for the twist and picked out the straw New Era trilby.

Sunglasses 

We have a selection of Gio-Goi shades I went for the metal rimmed aviators which have the logo on the arms and are full UV protected. The other pair I loved this season is the Gio-Goi retro style aviators with the tortoiseshell finish. 

Footwear

I must say the best flip-flop around hands down is the Havaianas, available in pretty much every colour under the sun and now the world cup range is also up for grabs. This means you can match them to anything you will be wearing. I think the bests ones to get your hands on are the Brazil logo which have the contrasting logo. If you need to dress up a bit and flip-flops arnt really suitable then check out the Nanny State Churchill deck shoes available in three different colours and in store now. 

Some of the above items arnt yet online but are currently available in store. If you arnt available visit us in our shop then give us an email and we will be sure to help out with any enquiries.  sales@designertherapy.com

“We are scaffolders, we are accountants, we are nurses, we work in Burger King, we build your houses, we teach your children, we serve you fries with that. We wait in the same spot to get the same train at the same time to sit in the same seat.

At the weekend the chains are off. We become who we are, who we want to be. Who we wish we were. We are 48 hour party people. We separate ourselves from you. We drink, we smoke, we fight, we fuck, we get the bus home in the morning.”

This is the brand for the ordinary man working the 9-5 and living for the weekend, and they celebrate that.

We do love playing on that old English style these days, wherever it’s wellies and a waxed coat, or brogues and a trench coat. We keep stepping back in time when it comes to fashion, and attempting to revive all things British.
One of our favourite pieces from the 18th Century is the Pea coat originally worn by European sailors. The coats were made from heavy twill cloth (called pilot cloth/p cloth – this later became the name pea coat) the heavy fabric and wide lapels that could be turned up and buttoned was created to protect the sailors from the bad weather conditions while at sea.

Fila was created in 1911 in a town called Biella, originally created for the people of the Italian Alps but later evolved into a sportswear brand. In 1973 it made a debut as an elite performance brand. Fila have created some groundbreaking changes within sportswear such as introducing the cotton rib to tennis clothing, and it even created the first ever velour tracksuit, we arnt quite sure if we should thank them for that but still they were the first to do it!

I was never a fan of knitwear before. I was always a casual track tops with a pair of jeans and Adidas superstars or something. Since working for Designer Therapy it has allowed me to enter the love for my knitwear, from Franklin and Marshall V-necks to the fine cashmere from Fila Gold, a favourite this season must be from Gabicci the bright electric blue with harlequin patterned front takes you right back to the late 70’s I put it on and instantly feel like my dad. It’s wicked from the finest cotton down to the perfect point of the mid V. Even the glistening silver from the iconic G on the chest. It really was love at first site.

Now dress it up or down knitwear gives you the freedom to do as you please, walk out with a baby pink knit like the young Essex boys or stick some patches on the elbows of your brown knitted cardigan. It’s all about how it’s worn, and with confidence and subtlety its for sure the item I will now never leave the house in.